Building A Better Blog
This blog sucks, but that’s OK, it’s supposed to suck. It’s not really focussed, it’s not really marketed, and it’s not really consistent. Again, that’s okay because most new blogs are like that.
But that’s about to change. It’s time to start building a better blog…
And the first step is doing some research. So for the past week or so, I’ve been reading lots of articles and watching lots of videos on blogs and blogging. And most of them say the same thing: write like crazy, link like crazy, post images like crazy.
But then I came across an excellent article on Brian Klems’ “Writer’s Dig” blog at Writer’s Digest called “The 12 Dos and Don’ts of Writing a Blog” which summed things up perfectly. Here are few tidbits from the piece:
- Be relatable, be yourself
- Respond to blog comments
- Don’t write long paragraphs
But two tips in particular struck a nerve, so I wanted to talk a little more about them…
- “Find Your Focus” – Klems says the best way to do that is to ask yourself “Who are your target readers?”… To be honest, I’d never thought about that question, but it wasn’t hard to come up with an answer… My target readers are people interested in my writing, wanting to get published, reading good books (and bad ones too), interested in mindfulness, and who don’t mind a little humor, pop culture and inspiration mixed in. The next step, Klems says, is honing in on a niche category and becoming an expert.
- “Don’t Be Negative” – Under no circumstances should you air your grievances in public, unless that’s you’re blogs theme. It’s better to be positive, supportive and inspirational to the community you’re writing too, Klems says. Sounds simple enough, but then this hilarious (and embarrassing) story came to mind of what can happen if you become a “Negative Nancy” in a blog post (Hint: You can get blacklisted and blow up your writing career!).
Ultimately, reading Klems’ article and others made me look at my blog (and the development of it) in new ways. Sure, it sucks now. But if I keep working on it, and follow expert advice, it won’t suck for long…?
*BTW, I found this really cool video from DigitalMarketer on how to write better blog posts. Enjoy: